<\/strong><\/h2>\n<\/strong><\/h2>\n1900<\/strong><\/h2>\n<\/strong><\/p>\nOur founder Maurice Morel was born in 1885 in Normandy. Of humble origins, son of a shoemaker, he quickly learns the shoemaking skills and at a very young age he starts working for a famous shoefactory in Arpajon.<\/p>\n
Intraprendent and visionair, develops his own unique techinques to reinforce shoes. He sets up a small laboratory where he elaborates a new type of glue by melting caucci\u00f9 gum. The adventure begins.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.0″ _module_preset=”default” header_2_text_color=”#790625″ global_colors_info=”{}”]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1920<\/strong><\/h2>\n<\/strong><\/p>\nThe First World War signs a turning point. While injured in a hospital bed he has a simple and yet genius idea, a piece of cloth impregnated with glue: easy to use and to work with for shoemakers but at the same time perfect to use as a reinforcement for toepuffs. In 1920 Maurice opens his very first factory.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1920.jpeg” title_text=”1920″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/24-26.jpg” title_text=”24-26″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_3_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1924<\/strong><\/strong><\/h2>\nRoi du Bout Dur<\/strong><\/h3>\n<\/strong><\/p>\nBy 1924 Maurice opens several factories throughout Europe, becoming a landmark as a supplier for the shoemaking industry but most importantly for his greatest invention, the cotton toepuff! In an ironic and extravagant way, he proclaims himself \u201cRoi du Bout Dur\u201d and he becomes legend.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_2_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
1926<\/h2>\nVia Agudio<\/strong><\/h4>\n<\/strong><\/p>\nThe Italian adventure of Morel starts in Milan.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1935<\/strong><\/h2>\n<\/strong><\/p>\nAntonio Ghiringhelli, a young clever man working as an accountant Alla Scala of Milan, is appointed by Maurice Morel to revamp the economical situation, drastically hit by the \u201929 crisis.<\/p>\n
Not only he will manage to do so but he will also be responsible for the construction of the new, and our current, factory in Via Gradisca 18.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1935.jpeg” title_text=”1935″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1938.jpeg” title_text=”1938″ _builder_version=”4.11.0″ _module_preset=”default” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1938<\/strong><\/h2>\n<\/strong><\/p>\nMorel appears many times on the famous cover of the \u201cItalian Shoes Magazine\u201d, with effective and captivating images<\/p>\n
Alice Bonfanti, together with Maurice Morel and Antonio Ghiringhelli, believing in the company, will become one of the main shareholders.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n1943<\/strong><\/h2>\n<\/strong><\/p>\nSecond World War. Morel factory taken by the German army as a strategic position to place an anti-aircraft on the roof.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1944<\/strong><\/h2>\n<\/strong><\/p>\nAs a consequence, british forces bomb part of our factory, destroying part of our warehouse.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1945<\/strong><\/h2>\n<\/strong><\/p>\nBy 1945 American troops occupy Morel factory and put it under the protection of the allied military government.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/43-44-45.jpg” title_text=”43-44-45″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1948.jpeg” title_text=”1948″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1948<\/strong><\/h2>\n<\/strong><\/p>\nThe War is over. Antonio Ghiringhelli is called by the new Milan mayor, to follow the reconstruction of the destroyed theatre \u201cAlla Scala\u201d, becoming it superintendent, until 1972.<\/p>\n
Going back to his great love for lyrical music, Mr Ghiringhelli will still keep his position as President of Morel, entrusting however the company to a young chemistry graduate, Mr Ottavio Bonfanti.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201850s<\/strong><\/h2>\n<\/strong><\/p>\nItalian economic Boom. The visual of Morel company is committed to one of the most famous graphic studios in Milan, that will realize the labels designed by Walter Ballmer, future graphic designer of Olivetti.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/50.jpeg” title_text=”50″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/60.jpeg” title_text=”60″ _builder_version=”4.11.0″ _module_preset=”default” background_color=”#FFFFFF” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201860s<\/strong><\/h2>\n<\/strong><\/p>\nYears of innovations<\/strong><\/p>\nWith Silvertex being the very first water based adhesive and the toepuff Morelast<\/p>\n
Morelast, such an innovative and iconic product that shoemakers will no longer refer to the material by saying but rather \u2018give me the Morelast\u2019.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1972<\/strong><\/h2>\n<\/strong><\/p>\nMaurice Morel passes away and as the great man he was, he did it with style. By building himself a grave with \u2018Roi Du Bout Dur\u2019 engraved on it, rumours say he even asked for a telephone line and champagne bottles!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1972.jpeg” title_text=”1972″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1992.jpeg” title_text=”1992″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1992<\/strong><\/h2>\n<\/strong><\/p>\nOttavio Bonfanti passes the baton to his son Luca Bonfanti.<\/p>\n
The adhesive part is sold in order to concentrate and commit all the resources and technologies in the improvements of the reinforcement part. This move will enable Morel to export toepuffs and counters to the best shoe manufacturers around the world, maintaining its production exclusively in Italy.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n2021<\/strong><\/h2>\n<\/strong><\/p>\nThe Morel brand joins the ICF stable alongside the existing Forestali, ABC and Durabond brands<\/strong>, which specialize in the production of technical products for different manufacturing and industrial applications.
Morel is a historical company of Milan, born in 1926, that designs and manufactures technical fabrics for footwear and leather goods.
The brand is synonymous with made in Italy quality, automation 4.0 and know-how of “artisan” standing. Its products are positioned for high technical characteristics and valuable raw materials processed with wave-tech technology to enhance their properties.<\/p>\nBrand, know-how, machines, equipment and men are within the agreement.
In short, two Italian companies, each with a hundred years of history behind them, join forces to seek synergies at all levels and to become even stronger together in the global footwear and leather goods market.<\/p>\n
Formulas, recipes, know-how, craftsmanship, organization, innovative spirit, ethics, respect, made in Italy: these are just some of the values that we have always shared with Morel and that we will carry forward together.
United we win and have more fun!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/Post_Scuderia_ICF-1.jpg” title_text=”Post_Scuderia_ICF” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FOOTER FORESTALI” module_id=”footer” _builder_version=”4.10.8″ background_color=”#515554″ background_enable_image=”off” min_height=”78px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_module=”4475″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.8″ custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/09\/Logo_Forestali_W.png” title_text=”Logo_Forestali_W” _builder_version=”4.10.8″ _module_preset=”default” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ global_colors_info=”{}”][et_pb_text ul_type=”none” ul_position=”inside” _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Follow us<\/strong><\/p>\n
1900<\/strong><\/h2>\n<\/strong><\/p>\nOur founder Maurice Morel was born in 1885 in Normandy. Of humble origins, son of a shoemaker, he quickly learns the shoemaking skills and at a very young age he starts working for a famous shoefactory in Arpajon.<\/p>\n
Intraprendent and visionair, develops his own unique techinques to reinforce shoes. He sets up a small laboratory where he elaborates a new type of glue by melting caucci\u00f9 gum. The adventure begins.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.0″ _module_preset=”default” header_2_text_color=”#790625″ global_colors_info=”{}”]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1920<\/strong><\/h2>\n<\/strong><\/p>\nThe First World War signs a turning point. While injured in a hospital bed he has a simple and yet genius idea, a piece of cloth impregnated with glue: easy to use and to work with for shoemakers but at the same time perfect to use as a reinforcement for toepuffs. In 1920 Maurice opens his very first factory.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1920.jpeg” title_text=”1920″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/24-26.jpg” title_text=”24-26″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_3_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1924<\/strong><\/strong><\/h2>\nRoi du Bout Dur<\/strong><\/h3>\n<\/strong><\/p>\nBy 1924 Maurice opens several factories throughout Europe, becoming a landmark as a supplier for the shoemaking industry but most importantly for his greatest invention, the cotton toepuff! In an ironic and extravagant way, he proclaims himself \u201cRoi du Bout Dur\u201d and he becomes legend.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_2_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
1926<\/h2>\nVia Agudio<\/strong><\/h4>\n<\/strong><\/p>\nThe Italian adventure of Morel starts in Milan.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1935<\/strong><\/h2>\n<\/strong><\/p>\nAntonio Ghiringhelli, a young clever man working as an accountant Alla Scala of Milan, is appointed by Maurice Morel to revamp the economical situation, drastically hit by the \u201929 crisis.<\/p>\n
Not only he will manage to do so but he will also be responsible for the construction of the new, and our current, factory in Via Gradisca 18.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1935.jpeg” title_text=”1935″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1938.jpeg” title_text=”1938″ _builder_version=”4.11.0″ _module_preset=”default” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1938<\/strong><\/h2>\n<\/strong><\/p>\nMorel appears many times on the famous cover of the \u201cItalian Shoes Magazine\u201d, with effective and captivating images<\/p>\n
Alice Bonfanti, together with Maurice Morel and Antonio Ghiringhelli, believing in the company, will become one of the main shareholders.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n1943<\/strong><\/h2>\n<\/strong><\/p>\nSecond World War. Morel factory taken by the German army as a strategic position to place an anti-aircraft on the roof.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1944<\/strong><\/h2>\n<\/strong><\/p>\nAs a consequence, british forces bomb part of our factory, destroying part of our warehouse.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1945<\/strong><\/h2>\n<\/strong><\/p>\nBy 1945 American troops occupy Morel factory and put it under the protection of the allied military government.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/43-44-45.jpg” title_text=”43-44-45″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1948.jpeg” title_text=”1948″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1948<\/strong><\/h2>\n<\/strong><\/p>\nThe War is over. Antonio Ghiringhelli is called by the new Milan mayor, to follow the reconstruction of the destroyed theatre \u201cAlla Scala\u201d, becoming it superintendent, until 1972.<\/p>\n
Going back to his great love for lyrical music, Mr Ghiringhelli will still keep his position as President of Morel, entrusting however the company to a young chemistry graduate, Mr Ottavio Bonfanti.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201850s<\/strong><\/h2>\n<\/strong><\/p>\nItalian economic Boom. The visual of Morel company is committed to one of the most famous graphic studios in Milan, that will realize the labels designed by Walter Ballmer, future graphic designer of Olivetti.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/50.jpeg” title_text=”50″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/60.jpeg” title_text=”60″ _builder_version=”4.11.0″ _module_preset=”default” background_color=”#FFFFFF” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201860s<\/strong><\/h2>\n<\/strong><\/p>\nYears of innovations<\/strong><\/p>\nWith Silvertex being the very first water based adhesive and the toepuff Morelast<\/p>\n
Morelast, such an innovative and iconic product that shoemakers will no longer refer to the material by saying but rather \u2018give me the Morelast\u2019.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1972<\/strong><\/h2>\n<\/strong><\/p>\nMaurice Morel passes away and as the great man he was, he did it with style. By building himself a grave with \u2018Roi Du Bout Dur\u2019 engraved on it, rumours say he even asked for a telephone line and champagne bottles!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1972.jpeg” title_text=”1972″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1992.jpeg” title_text=”1992″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1992<\/strong><\/h2>\n<\/strong><\/p>\nOttavio Bonfanti passes the baton to his son Luca Bonfanti.<\/p>\n
The adhesive part is sold in order to concentrate and commit all the resources and technologies in the improvements of the reinforcement part. This move will enable Morel to export toepuffs and counters to the best shoe manufacturers around the world, maintaining its production exclusively in Italy.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n2021<\/strong><\/h2>\n<\/strong><\/p>\nThe Morel brand joins the ICF stable alongside the existing Forestali, ABC and Durabond brands<\/strong>, which specialize in the production of technical products for different manufacturing and industrial applications.
Morel is a historical company of Milan, born in 1926, that designs and manufactures technical fabrics for footwear and leather goods.
The brand is synonymous with made in Italy quality, automation 4.0 and know-how of “artisan” standing. Its products are positioned for high technical characteristics and valuable raw materials processed with wave-tech technology to enhance their properties.<\/p>\nBrand, know-how, machines, equipment and men are within the agreement.
In short, two Italian companies, each with a hundred years of history behind them, join forces to seek synergies at all levels and to become even stronger together in the global footwear and leather goods market.<\/p>\n
Formulas, recipes, know-how, craftsmanship, organization, innovative spirit, ethics, respect, made in Italy: these are just some of the values that we have always shared with Morel and that we will carry forward together.
United we win and have more fun!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/Post_Scuderia_ICF-1.jpg” title_text=”Post_Scuderia_ICF” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FOOTER FORESTALI” module_id=”footer” _builder_version=”4.10.8″ background_color=”#515554″ background_enable_image=”off” min_height=”78px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_module=”4475″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.8″ custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/09\/Logo_Forestali_W.png” title_text=”Logo_Forestali_W” _builder_version=”4.10.8″ _module_preset=”default” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ global_colors_info=”{}”][et_pb_text ul_type=”none” ul_position=”inside” _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Follow us<\/strong><\/p>\n
Our founder Maurice Morel was born in 1885 in Normandy. Of humble origins, son of a shoemaker, he quickly learns the shoemaking skills and at a very young age he starts working for a famous shoefactory in Arpajon.<\/p>\n
Intraprendent and visionair, develops his own unique techinques to reinforce shoes. He sets up a small laboratory where he elaborates a new type of glue by melting caucci\u00f9 gum. The adventure begins.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.0″ _module_preset=”default” header_2_text_color=”#790625″ global_colors_info=”{}”]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1920<\/strong><\/h2>\n<\/strong><\/p>\nThe First World War signs a turning point. While injured in a hospital bed he has a simple and yet genius idea, a piece of cloth impregnated with glue: easy to use and to work with for shoemakers but at the same time perfect to use as a reinforcement for toepuffs. In 1920 Maurice opens his very first factory.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1920.jpeg” title_text=”1920″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/24-26.jpg” title_text=”24-26″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_3_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1924<\/strong><\/strong><\/h2>\nRoi du Bout Dur<\/strong><\/h3>\n<\/strong><\/p>\nBy 1924 Maurice opens several factories throughout Europe, becoming a landmark as a supplier for the shoemaking industry but most importantly for his greatest invention, the cotton toepuff! In an ironic and extravagant way, he proclaims himself \u201cRoi du Bout Dur\u201d and he becomes legend.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_2_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
1926<\/h2>\nVia Agudio<\/strong><\/h4>\n<\/strong><\/p>\nThe Italian adventure of Morel starts in Milan.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1935<\/strong><\/h2>\n<\/strong><\/p>\nAntonio Ghiringhelli, a young clever man working as an accountant Alla Scala of Milan, is appointed by Maurice Morel to revamp the economical situation, drastically hit by the \u201929 crisis.<\/p>\n
Not only he will manage to do so but he will also be responsible for the construction of the new, and our current, factory in Via Gradisca 18.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1935.jpeg” title_text=”1935″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1938.jpeg” title_text=”1938″ _builder_version=”4.11.0″ _module_preset=”default” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1938<\/strong><\/h2>\n<\/strong><\/p>\nMorel appears many times on the famous cover of the \u201cItalian Shoes Magazine\u201d, with effective and captivating images<\/p>\n
Alice Bonfanti, together with Maurice Morel and Antonio Ghiringhelli, believing in the company, will become one of the main shareholders.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n1943<\/strong><\/h2>\n<\/strong><\/p>\nSecond World War. Morel factory taken by the German army as a strategic position to place an anti-aircraft on the roof.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1944<\/strong><\/h2>\n<\/strong><\/p>\nAs a consequence, british forces bomb part of our factory, destroying part of our warehouse.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1945<\/strong><\/h2>\n<\/strong><\/p>\nBy 1945 American troops occupy Morel factory and put it under the protection of the allied military government.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/43-44-45.jpg” title_text=”43-44-45″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1948.jpeg” title_text=”1948″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1948<\/strong><\/h2>\n<\/strong><\/p>\nThe War is over. Antonio Ghiringhelli is called by the new Milan mayor, to follow the reconstruction of the destroyed theatre \u201cAlla Scala\u201d, becoming it superintendent, until 1972.<\/p>\n
Going back to his great love for lyrical music, Mr Ghiringhelli will still keep his position as President of Morel, entrusting however the company to a young chemistry graduate, Mr Ottavio Bonfanti.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201850s<\/strong><\/h2>\n<\/strong><\/p>\nItalian economic Boom. The visual of Morel company is committed to one of the most famous graphic studios in Milan, that will realize the labels designed by Walter Ballmer, future graphic designer of Olivetti.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/50.jpeg” title_text=”50″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/60.jpeg” title_text=”60″ _builder_version=”4.11.0″ _module_preset=”default” background_color=”#FFFFFF” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201860s<\/strong><\/h2>\n<\/strong><\/p>\nYears of innovations<\/strong><\/p>\nWith Silvertex being the very first water based adhesive and the toepuff Morelast<\/p>\n
Morelast, such an innovative and iconic product that shoemakers will no longer refer to the material by saying but rather \u2018give me the Morelast\u2019.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1972<\/strong><\/h2>\n<\/strong><\/p>\nMaurice Morel passes away and as the great man he was, he did it with style. By building himself a grave with \u2018Roi Du Bout Dur\u2019 engraved on it, rumours say he even asked for a telephone line and champagne bottles!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1972.jpeg” title_text=”1972″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1992.jpeg” title_text=”1992″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1992<\/strong><\/h2>\n<\/strong><\/p>\nOttavio Bonfanti passes the baton to his son Luca Bonfanti.<\/p>\n
The adhesive part is sold in order to concentrate and commit all the resources and technologies in the improvements of the reinforcement part. This move will enable Morel to export toepuffs and counters to the best shoe manufacturers around the world, maintaining its production exclusively in Italy.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n2021<\/strong><\/h2>\n<\/strong><\/p>\nThe Morel brand joins the ICF stable alongside the existing Forestali, ABC and Durabond brands<\/strong>, which specialize in the production of technical products for different manufacturing and industrial applications.
Morel is a historical company of Milan, born in 1926, that designs and manufactures technical fabrics for footwear and leather goods.
The brand is synonymous with made in Italy quality, automation 4.0 and know-how of “artisan” standing. Its products are positioned for high technical characteristics and valuable raw materials processed with wave-tech technology to enhance their properties.<\/p>\nBrand, know-how, machines, equipment and men are within the agreement.
In short, two Italian companies, each with a hundred years of history behind them, join forces to seek synergies at all levels and to become even stronger together in the global footwear and leather goods market.<\/p>\n
Formulas, recipes, know-how, craftsmanship, organization, innovative spirit, ethics, respect, made in Italy: these are just some of the values that we have always shared with Morel and that we will carry forward together.
United we win and have more fun!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/Post_Scuderia_ICF-1.jpg” title_text=”Post_Scuderia_ICF” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FOOTER FORESTALI” module_id=”footer” _builder_version=”4.10.8″ background_color=”#515554″ background_enable_image=”off” min_height=”78px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_module=”4475″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.8″ custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/09\/Logo_Forestali_W.png” title_text=”Logo_Forestali_W” _builder_version=”4.10.8″ _module_preset=”default” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ global_colors_info=”{}”][et_pb_text ul_type=”none” ul_position=”inside” _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Follow us<\/strong><\/p>\n
<\/strong><\/h2>\n1920<\/strong><\/h2>\n<\/strong><\/p>\nThe First World War signs a turning point. While injured in a hospital bed he has a simple and yet genius idea, a piece of cloth impregnated with glue: easy to use and to work with for shoemakers but at the same time perfect to use as a reinforcement for toepuffs. In 1920 Maurice opens his very first factory.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1920.jpeg” title_text=”1920″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/24-26.jpg” title_text=”24-26″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_3_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1924<\/strong><\/strong><\/h2>\nRoi du Bout Dur<\/strong><\/h3>\n<\/strong><\/p>\nBy 1924 Maurice opens several factories throughout Europe, becoming a landmark as a supplier for the shoemaking industry but most importantly for his greatest invention, the cotton toepuff! In an ironic and extravagant way, he proclaims himself \u201cRoi du Bout Dur\u201d and he becomes legend.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_2_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n
1926<\/h2>\nVia Agudio<\/strong><\/h4>\n<\/strong><\/p>\nThe Italian adventure of Morel starts in Milan.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1935<\/strong><\/h2>\n<\/strong><\/p>\nAntonio Ghiringhelli, a young clever man working as an accountant Alla Scala of Milan, is appointed by Maurice Morel to revamp the economical situation, drastically hit by the \u201929 crisis.<\/p>\n
Not only he will manage to do so but he will also be responsible for the construction of the new, and our current, factory in Via Gradisca 18.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1935.jpeg” title_text=”1935″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1938.jpeg” title_text=”1938″ _builder_version=”4.11.0″ _module_preset=”default” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1938<\/strong><\/h2>\n<\/strong><\/p>\nMorel appears many times on the famous cover of the \u201cItalian Shoes Magazine\u201d, with effective and captivating images<\/p>\n
Alice Bonfanti, together with Maurice Morel and Antonio Ghiringhelli, believing in the company, will become one of the main shareholders.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n1943<\/strong><\/h2>\n<\/strong><\/p>\nSecond World War. Morel factory taken by the German army as a strategic position to place an anti-aircraft on the roof.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1944<\/strong><\/h2>\n<\/strong><\/p>\nAs a consequence, british forces bomb part of our factory, destroying part of our warehouse.<\/p>\n
[\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
1945<\/strong><\/h2>\n<\/strong><\/p>\nBy 1945 American troops occupy Morel factory and put it under the protection of the allied military government.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/43-44-45.jpg” title_text=”43-44-45″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1948.jpeg” title_text=”1948″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1948<\/strong><\/h2>\n<\/strong><\/p>\nThe War is over. Antonio Ghiringhelli is called by the new Milan mayor, to follow the reconstruction of the destroyed theatre \u201cAlla Scala\u201d, becoming it superintendent, until 1972.<\/p>\n
Going back to his great love for lyrical music, Mr Ghiringhelli will still keep his position as President of Morel, entrusting however the company to a young chemistry graduate, Mr Ottavio Bonfanti.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201850s<\/strong><\/h2>\n<\/strong><\/p>\nItalian economic Boom. The visual of Morel company is committed to one of the most famous graphic studios in Milan, that will realize the labels designed by Walter Ballmer, future graphic designer of Olivetti.<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/50.jpeg” title_text=”50″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/60.jpeg” title_text=”60″ _builder_version=”4.11.0″ _module_preset=”default” background_color=”#FFFFFF” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n\u201860s<\/strong><\/h2>\n<\/strong><\/p>\nYears of innovations<\/strong><\/p>\nWith Silvertex being the very first water based adhesive and the toepuff Morelast<\/p>\n
Morelast, such an innovative and iconic product that shoemakers will no longer refer to the material by saying but rather \u2018give me the Morelast\u2019.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1972<\/strong><\/h2>\n<\/strong><\/p>\nMaurice Morel passes away and as the great man he was, he did it with style. By building himself a grave with \u2018Roi Du Bout Dur\u2019 engraved on it, rumours say he even asked for a telephone line and champagne bottles!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1972.jpeg” title_text=”1972″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1992.jpeg” title_text=”1992″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n<\/strong><\/h2>\n1992<\/strong><\/h2>\n<\/strong><\/p>\nOttavio Bonfanti passes the baton to his son Luca Bonfanti.<\/p>\n
The adhesive part is sold in order to concentrate and commit all the resources and technologies in the improvements of the reinforcement part. This move will enable Morel to export toepuffs and counters to the best shoe manufacturers around the world, maintaining its production exclusively in Italy.<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n
<\/strong><\/h2>\n2021<\/strong><\/h2>\n<\/strong><\/p>\nThe Morel brand joins the ICF stable alongside the existing Forestali, ABC and Durabond brands<\/strong>, which specialize in the production of technical products for different manufacturing and industrial applications.
Morel is a historical company of Milan, born in 1926, that designs and manufactures technical fabrics for footwear and leather goods.
The brand is synonymous with made in Italy quality, automation 4.0 and know-how of “artisan” standing. Its products are positioned for high technical characteristics and valuable raw materials processed with wave-tech technology to enhance their properties.<\/p>\nBrand, know-how, machines, equipment and men are within the agreement.
In short, two Italian companies, each with a hundred years of history behind them, join forces to seek synergies at all levels and to become even stronger together in the global footwear and leather goods market.<\/p>\n
Formulas, recipes, know-how, craftsmanship, organization, innovative spirit, ethics, respect, made in Italy: these are just some of the values that we have always shared with Morel and that we will carry forward together.
United we win and have more fun!<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/Post_Scuderia_ICF-1.jpg” title_text=”Post_Scuderia_ICF” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FOOTER FORESTALI” module_id=”footer” _builder_version=”4.10.8″ background_color=”#515554″ background_enable_image=”off” min_height=”78px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_module=”4475″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.8″ custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/09\/Logo_Forestali_W.png” title_text=”Logo_Forestali_W” _builder_version=”4.10.8″ _module_preset=”default” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ global_colors_info=”{}”][et_pb_text ul_type=”none” ul_position=”inside” _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n
Follow us<\/strong><\/p>\n
<\/strong><\/p>\n The First World War signs a turning point. While injured in a hospital bed he has a simple and yet genius idea, a piece of cloth impregnated with glue: easy to use and to work with for shoemakers but at the same time perfect to use as a reinforcement for toepuffs. In 1920 Maurice opens his very first factory.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1920.jpeg” title_text=”1920″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/24-26.jpg” title_text=”24-26″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_3_font_size=”20px” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n By 1924 Maurice opens several factories throughout Europe, becoming a landmark as a supplier for the shoemaking industry but most importantly for his greatest invention, the cotton toepuff! In an ironic and extravagant way, he proclaims himself \u201cRoi du Bout Dur\u201d and he becomes legend.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ header_2_font=”|700|||||||” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n The Italian adventure of Morel starts in Milan.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Antonio Ghiringhelli, a young clever man working as an accountant Alla Scala of Milan, is appointed by Maurice Morel to revamp the economical situation, drastically hit by the \u201929 crisis.<\/p>\n Not only he will manage to do so but he will also be responsible for the construction of the new, and our current, factory in Via Gradisca 18.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1935.jpeg” title_text=”1935″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1938.jpeg” title_text=”1938″ _builder_version=”4.11.0″ _module_preset=”default” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Morel appears many times on the famous cover of the \u201cItalian Shoes Magazine\u201d, with effective and captivating images<\/p>\n Alice Bonfanti, together with Maurice Morel and Antonio Ghiringhelli, believing in the company, will become one of the main shareholders.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Second World War. Morel factory taken by the German army as a strategic position to place an anti-aircraft on the roof.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n As a consequence, british forces bomb part of our factory, destroying part of our warehouse.<\/p>\n [\/et_pb_text][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n By 1945 American troops occupy Morel factory and put it under the protection of the allied military government.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/43-44-45.jpg” title_text=”43-44-45″ _builder_version=”4.11.1″ _module_preset=”default” module_alignment=”center” hover_enabled=”0″ global_colors_info=”{}” force_fullwidth=”on” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1948.jpeg” title_text=”1948″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n The War is over. Antonio Ghiringhelli is called by the new Milan mayor, to follow the reconstruction of the destroyed theatre \u201cAlla Scala\u201d, becoming it superintendent, until 1972.<\/p>\n Going back to his great love for lyrical music, Mr Ghiringhelli will still keep his position as President of Morel, entrusting however the company to a young chemistry graduate, Mr Ottavio Bonfanti.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Italian economic Boom. The visual of Morel company is committed to one of the most famous graphic studios in Milan, that will realize the labels designed by Walter Ballmer, future graphic designer of Olivetti.<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/50.jpeg” title_text=”50″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/60.jpeg” title_text=”60″ _builder_version=”4.11.0″ _module_preset=”default” background_color=”#FFFFFF” max_width=”280px” module_alignment=”center” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Years of innovations<\/strong><\/p>\n With Silvertex being the very first water based adhesive and the toepuff Morelast<\/p>\n Morelast, such an innovative and iconic product that shoemakers will no longer refer to the material by saying but rather \u2018give me the Morelast\u2019.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Maurice Morel passes away and as the great man he was, he did it with style. By building himself a grave with \u2018Roi Du Bout Dur\u2019 engraved on it, rumours say he even asked for a telephone line and champagne bottles!<\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1972.jpeg” title_text=”1972″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/1992.jpeg” title_text=”1992″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n Ottavio Bonfanti passes the baton to his son Luca Bonfanti.<\/p>\n The adhesive part is sold in order to concentrate and commit all the resources and technologies in the improvements of the reinforcement part. This move will enable Morel to export toepuffs and counters to the best shoe manufacturers around the world, maintaining its production exclusively in Italy.<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.11.1″ _module_preset=”default” header_2_text_color=”#790625″ hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n <\/strong><\/p>\n The Morel brand joins the ICF stable alongside the existing Forestali, ABC and Durabond brands<\/strong>, which specialize in the production of technical products for different manufacturing and industrial applications. Brand, know-how, machines, equipment and men are within the agreement. Formulas, recipes, know-how, craftsmanship, organization, innovative spirit, ethics, respect, made in Italy: these are just some of the values that we have always shared with Morel and that we will carry forward together. [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/10\/Post_Scuderia_ICF-1.jpg” title_text=”Post_Scuderia_ICF” _builder_version=”4.11.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|off” admin_label=”FOOTER FORESTALI” module_id=”footer” _builder_version=”4.10.8″ background_color=”#515554″ background_enable_image=”off” min_height=”78px” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||true|false” global_module=”4475″ saved_tabs=”all” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_3,1_3,1_3″ use_custom_gutter=”on” gutter_width=”1″ _builder_version=”4.10.8″ custom_padding=”40px||40px||false|false” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.4.8″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.morel.it\/wp-content\/uploads\/2021\/09\/Logo_Forestali_W.png” title_text=”Logo_Forestali_W” _builder_version=”4.10.8″ _module_preset=”default” custom_padding=”||40px||false|false” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.0.6″ global_colors_info=”{}”][et_pb_text ul_type=”none” ul_position=”inside” _builder_version=”4.10.8″ _module_preset=”default” text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” global_colors_info=”{}”]<\/p>\n Follow us<\/strong><\/p>\n<\/strong><\/h2>\n
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Morel is a historical company of Milan, born in 1926, that designs and manufactures technical fabrics for footwear and leather goods.
The brand is synonymous with made in Italy quality, automation 4.0 and know-how of “artisan” standing. Its products are positioned for high technical characteristics and valuable raw materials processed with wave-tech technology to enhance their properties.<\/p>\n
In short, two Italian companies, each with a hundred years of history behind them, join forces to seek synergies at all levels and to become even stronger together in the global footwear and leather goods market.<\/p>\n
United we win and have more fun!<\/p>\n
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